Once you understand the above, it's time to add some more checkpoints in the stewardship journey to provide a smooth and relevant experience for supporters. Reminders If the stewardship route is intended to encourage supporters towards a specific event, it will be useful to have reminders with times and dates. If you have basic information about the area or state where your supporters are located, you can include helpful guides on how to get to the event venue and contact information for staff members who are available to help you. This example from the Lung Cancer Research Foundation contains all the important information reminding supporters when and where they can attend their event. Plus, they've included information on how people can get involved if they can't make it that day, ensuring all supporters are included on this special occasion.
Nonprofit Lung Cancer Research Foundation Reminder Email View Full Size Email Screenshot Bonus: Notice the donate button in the footer. Be sure to include donate buttons in your header or footer for a frictionless experience! Congratulations For fundraising stewardship trips, it's a great idea to congratulate supporters when they reach certain E-Commerce Photo Editing Service milestones and encourage them to keep going. Video content can be incredibly powerful and can say so much more than a load of copy. This fake video technique is a great way to show off your video via email. The New York nonprofit sent an email with the subject line, “We're almost halfway there! to share their progress towards their goal and motivate supporters to continue donating.
New York Nonprofit Congratulatory Email View Full Size Email Screenshot They even explain how donations will be used to connect their audience to the larger community they support. Investigations After some time after an event, or perhaps at regular intervals, you can include a short survey for supporters to complete. You can anonymize results and let supporters know, so they can feel confident to give their honest opinion, and you'll have better data to further improve your charity's products and services. In addition, do not forget to indicate the duration of the survey. Women of Email does a wonderful job and keeps it short and sweet: