Contacts After all, an email is just an email, right? not completely. There's a big difference between newsletters, emails, and transactional emails. These types are characterized by different aesthetics and functionality depending on their purpose, and using the right combination allows you to accompany users at different stages of their customer journey. Let's look at the main formats: Newsletter By newsletter we mean primarily informational emails with links to different parts of the website and beyond. It is easily recognized by multiple messages, images and calls to action appearing simultaneously in the same medium.
Corporate newsletters, blog posts, articles Latest Mailing Database of interest find space in graphic templates that incorporate brand colors and connotations. A small space can also be reserved for promotional banners or links to partner sites, but its main purpose is to provide users with valuable content. From a marketing point of view, newsletters are used for: Branding: to make readers remember you; Content marketing: to attract qualified visitors to the website, especially the freshest content; Loyalty: to maintain open and personalized communication with users , to ensure their brand loyalty; lead nurturing: provide relevant information to facilitate future purchases.
Digital Metamodel is an acronym that stands for Direct Email Marketing and identifies all communications of a purely commercial nature that are entirely focused on a single offer. Unlike a newsletter, this email reveals a headline, a paragraph of text, and a call to action: it must offer only one opt-out possibility, which will result in an landing page. It is the preferred format for coupons, discounts, special offers. As the name suggests, this type of emails is used for marketing purposes only and, depending on the objective, can support: Sales: they can be used to direct contacts to a specific page.