Previous Design Strateg A steady stream of innovative ideas (incremental) We introduced incremental innovation and radical innovation, and detailed the design strategy Number List of incremental innovation. This radical article hopes to help designers in the process of incremental innovation. On the basis of bringing greater breakthroughs to products, it will also start from three parts: innovation initiation, innovation process, and innovation decision-making, and help everyone create their own inspirational perpetual motion machines through specific strategies and methods combined with cases or thinking processes.
This article is about: Radical innovation.
Radical innovation is relatively rare. It relies on both revolutionary technology and innovative business models to solve problems. Radical innovation is often accompanied by chain reactions such as product innovation, organizational innovation, and even changes in industrial structure. Technological innovations have brought about many revolutions. The iPhone created the era of capacitive touchscreens, and ARVR opened the door to the metaverse. New business models leverage existing resources to cause great changes in the industry. For example, Uber and Didi use IoT technology to connect private cars. And travel passengers, Airbnb, which connects remote travelers and hosts, are radical innovations.
As designers, we bridge scenarios and experiences between technology and users, knowing how radical innovation allows us to better help teams break through at work.
Many epoch-making innovative products actually have designer founders: Rian Chesky and Joe Gebbia, co-founders of Airbnb (Airbnb), which subverted the traditional hotel industry, Nike (Nike), who first created waffle-soled running shoes Founder Bill Bowerman, LEGO founder Ole Kirk Kristiansen, who designed and developed concave and convex dot stitching blocks, and Youtube co-founder Chad Hurley, who subverted the authority of content dissemination and opened the era of national podcasts, they are all designers, based on Our own insights into the industry, products and user needs have revolutionized the industry.
1. Radical innovation initiation/strategy 2
The last article mentioned that the starting point of incremental innovation is mainly communication and communication, while radical innovation relies on creative breakthroughs. There are two types of demand propositions that may make creative divergence difficult.