Whether it is the stage when the early anchors relied on rewards and gifts, or the current e-commerce live broadcast, less than 20% of the anchors earn 80% of the income of the live broadcast industry, and some The anchor sits in a luxury car, but some anchors can only insist on being squeezed into a small live broadcast room. The treatment of anchors in institutions is also uneven.
When anchors of the same organization participate in offline e-commerce activities, some anchors live broadcast time (1-2 hours) The cost starts at 10,000 yuan, and they are picked up by special vehicles. But some anchors earn only 3,000-4,000 yuan per special database hour, and they don't even need to charter a car or horse. The bottom-level live broadcasters can’t actually make much money, and it’s hard to make a living. But once you get to the top, making money is unimaginable.
In the live broadcast circle, it is possible for the middle-level to struggle to become a high-level anchor and become an Internet celebrity, but it is rare to be able to go from the bottom to the top step by step. I remembered that a young lady came to me a while ago and asked, "How much does it cost to become an internet celebrity like Xiao Tuan Tuan?" This question really stumped me. I took a look at the 2980.9W Douyin fans of "A Small Tuan Tuan" and 178W fans of Kuaishou. If we quantify it simply and rudely, using Douyin's unconventional channels of 0.5 to 1 yuan per live follower, it will reach.