Not every blog post you publish will rank in search engines. Even if you’ve done keyword research and written great content, it’s not always possible to get things right on your first attempt.
For example, we published a post about “what is SEO” in late 2018. It wasn’t a complete failure, but it never ranked higher than the bottom of page one or got more than an estimated 500 organic visits per month.
So, in August 2019, we rewrote and republished the post. Traffic pretty much doubled overnight and kept climbing.
Data via Ahrefs’ Site Explorer.
We’ve done this several times with positive results. If you look at the number of republished posts on the blog in Ahrefs’ Content Explorer, you’ll see that we’ve republished 75 of our 200+ posts at least once.
2 content explorer republished ahrefs
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
In this guide, you’ll learn how to republish old blog posts for more organic traffic in three easy steps.
Find underperforming pages with content issues
Refresh the content
Republish the post
Step 1. Find underperforming pages with content issues
If you want to boost organic traffic, then republishing any old post isn’t going to work. You need to find those that are underperforming because of content issues.
To do that, follow the steps in this flowchart:
Let’s go through each of these steps in more detail.
Find underperforming pages
Make sure it’s not a new page
Rule out backlink factors
Make sure it’s an ‘informational’ query