Their names imply and emphasize quality rather than project an association or image. In the case of sophisticated buyers, it is the intrinsic quality of the product that sells. The name is a factor, but not as big. Find your brand archetype The concept of archetype is derived from Jungian psychology and frequently applied to brand ideas.
It refers to a universally familiar character that Color Correction Service helps experts infuse brands with a personality customers can relate to. To apply this concept to your name, start by thinking about your: Collective personality of the public: who is this personality? What do they look like? What do they sound like? Brand personality: How does (or will) it resemble your audience's personality or aspirations?