You host a webinar with a certain extra such as pizza pasta or whatever you can think of. While your accounts or potential customers enjoy their food you have enough time to conduct your webinar on a topic relevant to themto keep. If you advertise yourself and your product it will be less pushy and promotional than in any other situation. We have also had good experiences with Echobot. We hold our EchoBoost every year - originally two days of events with many lectures - but this year it took place online as a webinar series due to the pandemic. In order not to miss out on the relaxed evening program all participants were invited to a digital beer andor wine tasting. The response was very positive the mood was relaxed and we had the opportunity to get to know our customers and prospects on a completely different level.
To support these events we have additionalAds placed on all channels and talked about more on social media the website and with customers. Personalized marketing at its best! Concrete Latest Mailing Database examples of companies We would be happy to show you what an ABM campaign can look like at other companies. We have collected some practical examples for this. Get inspired! GumGum creatively lives out the : level The technology and media company GumGum has launched two flagship campaigns in account-based marketing. The target accounts were T-Mobile and McDonalds.
To win T-Mobile GumGum took advantage of CEO John Legere's passion for Batman and created their own comic book starring the CEO. The story finally won him over. For McDonalds the company sent personalized burger packages to McDonalds and their agency. Each box was personally named andincluded a fast food recipe laid out like a BigMac that described GumGum's technology. Optimizely personalizes its website Optimizely wanted to move away from the website optimized for the average visitor and made the effort to receive specific industries and also targeted companies on the website in a personalized way.