The most frequently asked question by customers is How to prepare a newsletter that is attractive to recipients . They say you shouldn't answer a question with a question but my answer is always the same To whom and for what purpose are you directing your messages . Start preparing your mailing with this question and specifying a specific goal. Some of them work well together such as improving our brand recognition generating sales at a certain level increasing traffic on our website acquiring new customers or increasing the loyalty of existing ones. Other goals however should never be combined.
Why Because the more messages we want to convey in the mailing the more the recipient will be overwhelmed by the amount of information references links. This will lead to the fact that as a result he will not click on any button and your work put into sending will unfortunately be in vain. Don't overload the reader So what should we not put together Let's beware of information noise. Do you want to sell a specific product invite your audience to download the latest ebook Taiwan WhatsApp Number List from your website for a webinar and to read the new content you just posted on your website All in one campaign Save your audience's attention. Information overload is no joke it lowers the energy of your recipients and besides who will find themselves in such information chaos So use clear and factual messages.
Okay so where to start Let's say you already have a specific goal what next Campaign targeting The second step should be to define our target group. We need to think about who will be most affected by the content we provide. If however we know to whom we want to direct our offer the entire message should be tailored to this specific recipient. Who is our addressee You can read about the differences between the two genders in the purchasing decisions of the two sexes in the article Women and men shopping online.