Consider shorter workflows versus longer journeys Depending on your ESP, it may be possible to create a stewardship journey that encompasses multiple audiences. However, it's best to stick to creating a single journey for each audience for several reasons: Easier to edit It is recommended that you pause all marketing automation if you need to make changes to the workflow. With a long and complicated stewardship journey, you are more likely to affect a larger segment of people. By opting for singular and targeted trips, you will also only affect smaller pockets of people at a time. Easier to uncheck If things go wrong during the trip, it's much easier to go back in a shorter workflow to fix the problem. And the easier it is to do, the faster you can fix the problem and get the trip started again.
Better testing opportunities When your stewardship journey is geared toward a single goal, you'll be in a better position to A/B test qualified and more targeted emails. Fewer variables means more reliable results, which is great for improving your email journeys. Don't Set and Don't Forget “Set it and forget it” shouldn't be the case when it comes to automated Image Masking Service emails. This is even more important when it comes to featuring beneficiaries or supporters in content. If they revoke their permissions to be featured in marketing, it's essential to keep track of which emails need to be edited immediately and have fallback content. Your supporters deserve the best subscription experience No two stewardship journeys are the same, but with the above considerations, you will be able to plan journeys that will not only fulfill your nonprofit's goals, but also provide your supporters with the best possible subscriber experience.
Happy supporters are helpful supporters, and that's gold in the nonprofit world. Sunflower logo Create on-brand, error-free emails with Litmus Make sure your nonprofit emails are crisp and stand out in the best way possible. Quickly create and test emails with Litmus. Start your free trial → is a self-proclaimed geek who has worked in various industries including e-commerce, travel, non-profits, and Saar. She also designs advertising emails in her spare time, plays the ukulele and loves PG games. She is currently Head of Email Marketing at Filtered.New York Nonprofit Congratulatory Email View Full Size Email Screenshot They even explain how donations will be used to connect their audience to the larger community they support. Investigations After some time after an event, or perhaps at regular intervals, you can include a short survey for supporters to complete. You can anonymity results and let supporters know, so they can feel confident to give their honest opinion, and you'll have better data to further improve your charity's products and services. In addition, do not forget to indicate the duration of the survey. Women of Email does a wonderful job and keeps it short and sweet: