More than a quarter of small businesses with revenue under $500,000 said offline advertising was the hardest channel to manage. According to Sage Advice , the top challenges businesses face when it comes to managing social media are consistency, content creation, and time management. Difficult for some, easier for others Although many companies reported significant challenges with managing social media, a growing number told them it was the easiest channel to manage: 42% of e-commerce businesses said social media is the easiest marketing channel to manage. This is almost 10% more than those who Real Estate Photo Editing said it was the most difficult. Three-quarters of all respondents said social media is either the easiest or hardest channel to manage. Whether positive or negative, companies reported strong experiences with social media management. There was very little middle ground left for those who didn't fall into this social media management polarity. 26% of businesses said email marketing was the second easiest channel to report.

Although social media marketing has a very low cost barrier to entry, it requires regular maintenance and interaction to be effective. While channels like offline advertising can be managed remotely at irregular intervals, sites like Facebook, Instagram, and Twitter all require constant engagement. The high level of activity required to successfully manage social media may explain our survey results: A third of e-commerce businesses surveyed said Color Correction Service social media is more difficult to manage than any other marketing channel. 38% of businesses that made between $5,000,001 and $10,000,000 said social media caused them the most problems in 2018. This number increased for companies earning between $10,000,001 and $20,000,000: 60% gave similar reports.

There are twelve main brand archetypes: The Innocent (the desire for security) Everyman (membership) Hero (mastery) Outlaw (release) Explorer (freedom) Creator (innovation) Ruler (control) magician (power) lover (intimacy) Caregiver (service) jester (pleasure) Sage (understanding) To find your archetype, ask yourself the following questions: What brand values ​​do you want to communicate? Is there a historical/mythical personification Real Estate Photo Editing of said values? Do you want to bring a sense of luxury or affordability to your customers? What non-verbal and emotional associations do you want to create for your brand? Here are some concrete examples of archetypes used to build a brand image: Nike: This well-known clothing brand is also the name of the ancient Greek goddess who personified victory.

Their names imply and emphasize quality rather than project an association or image. In the case of sophisticated buyers, it is the intrinsic quality of the product that sells. The name is a factor, but not as big. Find your brand archetype The concept of archetype is derived from Jungian psychology and frequently applied to brand ideas. It refers to a universally familiar character that Color Correction Service helps experts infuse brands with a personality customers can relate to. To apply this concept to your name, start by thinking about your: Collective personality of the public: who is this personality? What do they look like? What do they sound like? Brand personality: How does (or will) it resemble your audience's personality or aspirations?