There may come a time when you want or need to email list lower your affiliate commission rate – but how do you do that without sending your affiliates running for the hills? Some say the best practice is to never cut commissions no matter what . But, there are scenarios where a change might be desirable, or even necessary. The problem is that it's not always easy to find quality affiliates and you might feel nervous about losing your team. Maybe you've worked hard to empower your affiliates or re-promote inactive affiliates, and you just don't want to mess things up. So what is the best way to approach this sensitive subject? In this article, we discuss some possible scenarios and explain how you can reduce your affiliate commission rate without losing all of your affiliates! Why would you lower your affiliate commission rate? Every business owner knows that there are email list various ups and downs that come with running a business and progress isn't always linear. There may be times when you need to consider declining sales, increased marketing spend, or even new competition. There are various reasons why you might decide to lower your affiliate commission rate, and here are a few:it's a vacation period sometimes you might find that you have less customer activity during the holidays, just because people are busier than usual. If your sales volume is declining, you may also feel the email list need to decrease your affiliate commission rates in order to stabilize your income. You might also find yourself with increased marketing spend during the holidays, which also means an increased cost of customer acquisition. Lowering your affiliate rates can help offset this effect. You are having a big sale conversely, if you're running a sale or buy event and you're seeing an increase in organic spend, it could mean there's an opportunity to lower commission rates to increase your profit margin. Don't forget to write it in the terms and conditions of your affiliate program to avoid confusion! Your costs increase or your site grows significantlydo you have rising costs? Or, some kind of budget problem?