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sifat
Feb 14, 2022
In Welcome to the Forum
Post-pandemic, there has been an increased demand for omnichannel retail, as consumers crave fast, easy, and frictionless retail experiences across channels. According to CI&T’s Connected Retail report, 68% of consumers intentionally seek out retailers that offer omnichannel experiences, with convenience (and a shopping path that requires the least effort) being the main driver of channel choice. So, which retailers are delivering on this promise in 2022? Walmart’s interactive stores Walmart recently unveiled a new interactive store format in its incubator location in Springdale, Arkansas, as part of its efforts to improve its omnichannel offering. This follows on from last year’s redesign of 1,000 Walmart stores to enhance navigation (and create a digitally-enabled shopping experience). Walmart’s most recent concept, called ‘Time Well Spent’, is centred around ‘amplifying the physical, human and digital design elements’ in stores, which it says aims to inspire customers and elevate the overall experience, and ultimately, make them want to spend more time in physical locations. QR codes enable customers to discover more information about display products in Walmart’s incubator store. Image via Walmart This new design involves ‘amplified corners’ where customers are encouraged to ‘touch, feel, and try’ products, ensuring that they are able to later Philippines Photo Editor buy online with confidence. Furthermore, Walmart is taking its ‘store within a store’ concept to another level, effectively highlighting its own and third-party brands that customers might overlook online. Digital elements also remain integral to the concept, with QR codes strategically placed throughout, in order to offer customers more information about key products. With Walmart’s ecommerce sales on the up – seeing a rise of 8% for Q3 2021 and a whopping 87% on the past two years – the retailer is keen to ensure that its physical stores remain a vital part of the customer experience, and one that truly aligns with digital. Pets at Home’s store network Pets at Home is another retailer generating success from omnichannel investment, with omnichannel revenues rising 16.7% year-on-year for Q4 2021. Total group revenues also rose 5.8% year-on-year. This growth has partly been driven by the Pets at Home VIP Club loyalty scheme, which saw a 13% rise in active subscriptions to reach seven million members. According to the retailer, this group of consumers regularly shops across channels, with 27% of all VIP Club members buying across more than one channel during Q4 2021, up 18% year on year.
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sifat
Feb 14, 2022
In Welcome to the Forum
Starting a business is tough . An entrepreneur who decides to launch a business must face aggressive and determined competitors, consumers tired of being overrun by too many advertisements, and a limited or zero marketing budget. Still, capturing the attention of consumers is imperative. How to do? An effective strategy is that of guerrilla marketing. This innovative, aggressive and extremely effective marketing strategy allows any business to compete on an equal footing with other players in the industry. Any small business can harness the power of a guerrilla marketing campaign to grab the attention of its customers and increase sales. But what exactly is guerrilla marketing? This article will explain what guerrilla Photo Editing Services marketing is, present you with examples to take inspiration from, and give you everything you need to know to start using this strategy. Discover thousands of products to sell online. No credit card required, zero risk. GET STARTED FOR FREE Guerrilla marketing: definition Guerrilla marketing, also known as street marketing or unconventional marketing, uses unconventional strategies to attract the attention of consumers and create interest in their product or brand. It is an overwhelming, provocative and memorable marketing strategy . Drew Neisser, CEO of Renegade Marketing , said : " It's not guerrilla if it's not in the news." This street marketing strategy gets its name from the original Spanish term which refers to the form of armed conflict in which one opponent is too weak to prevail or support the other's attack. Guerrilla refers to erratic tactics used by an independent group to fight a larger and more capable force. An effective guerrilla marketing campaign surprises consumers and triggers emotional reactions. This is the essence of guerrilla marketing. Strong emotions lead people to take action, tell their friends and get involved in the campaign in some way. As a result, the campaign message spreads everywhere. Ideally, these emotions will be shock, surprise, pleasure, curiosity and admiration. The use of the word “guerilla” to describe these marketing styles was popularized by advertising expert Jay Conrad Levinson in the book Guerrilla Marketing.
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