There is a disease in social media content marketing, and Andrew Davis is committed to finding a cure. In his keynote presentation to Content Marketing World, Andrew - a best-selling author and the phone number list founder of Monumental Shift, the world's leading talent agency for marketing thought leaders - claimed that the success of social media content has only not much to do with where you distribute the phone number list content, and everything to do with the content when you stream on each channel. According to Andrew, you'll be more effective overall if you focus on small actions that make your phone number list content performance more predictable, consistent, and sustainable instead of constantly trying to optimize the phone number list results of your biggest content hits. He also thinks you shouldn't consider expanding your offerings on a new platform until your phone number list content growth has slowed on your main channel. Essentially, by tracking the dynamics of your audience's content consumption and using that data to guide your distribution strategy, you'll be better able phone number list to find the sweet spot for success - that is, when you You can create less content while making better business. Process of social impetus at work Start making the phone number list social momentum work for you by gaining an understanding of content that moves the needle with your audience. From there, it's about taking small but powerful steps that can help you sustain and increase that impact over time. Here are the phone number list six critical steps involved in implementing a social momentum-based content marketing strategy: Understand the nuances of your current audience's content consumption habits. Search data to reveal information such as: Is my content consumed? Which pieces resonated best with my audience? Where exactly is my content gaining traction? Which distribution channels enhance the phone number list content I create and how long does it last on each channel? What does Google Trends tell me about popular content topics, formats, and issues in my industry? When is my content most used? As soon as I post it? When I post it on Facebook a few days later? After an influencer tweets about it? How is it consumed? Are there more people reading articles or watching pictures and videos? Do they view them online or on a mobile device? 4 keys to growth through social dynamics As mentioned, the phone number list process of social momentum has less to do with where you distribute your content than when you start expanding your distribution. Move too fast and you risk diluting your audience before you capture their loyalty. Wait too long, however, and you risk subscriber fatigue which could blunt their interest in the phone number list new content offerings you produce. Once you've established your primary delivery channel and have a plan for leveraging the phone number list momentum your content is building, how do you know when it's the right time to take your distribution to the next level? Half-life is the phone number list time it takes for an audience's interest in your content to drop to half of its peak value. In other words, when your content reaches the phone number list “slow” phase of the loyalty loop, it's time to push it to the next level, i.e. add a new channel or expand your usage.