Buyer personas should highlight the behavior, psychology, and Latest Mailing Database of the target audience. These are the characteristics that define an ideal website or blog reader. This is important because even if you are Latest Mailing Database blog content for a large group of people, you should connect or connect with them on a personal level. Use the template below to complete a basic buyer persona; Name (to distinguish your role) job details Latest Mailing Database information (age, gender, location, education, salary, hobbies, interests, etc.) Goals and challenges (What are personal life goals? What challenges do they face and how can you help?) Values ​​(What does your Latest Mailing Database target audience value most?) 2. Do keyword research Most people think that SEO is a complex and overly technical process that your Latest Mailing Database pages need to rank well. However, most people tend to forget that keywords provide direct insight into the minds of internet users. Keywords exist because several people plug them into a search engine, hoping to find more Latest Mailing Database about something. That said, doing keyword research can help you Latest Mailing Database understand what audiences in your niche are looking for. While the keyword research process can be quite lengthy, the following tools can help you get started: Google Keyword Planner keyword discovery keywordtool.io SEM boom Keyword Replacement Generator Latest Mailing Database advice 3. Using web analytics If your blog or website is up and running, you can gain valuable insights about your audience from various analytics software. You can gather a lot of information to give life to your already Latest Mailing Database marketing persona. You can collect these analytics from the following options: Google Analytics.