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Maichel David
Apr 07, 2022
In Welcome to the Forum
As the most mature industry in the private sector, the compound growth rate of the top brands in the footwear and apparel industry in 2020 will reach 240%. The GMV of many brand mini programs has accounted for more than 20% of the entire retail market, and even the private domain size of some brands has exceeded the sum of all online channels. With the deepening of exploration, leading brands are striving to open up the boundaries between offline physical stores and online platform e-commerce, and form a new format of omni-channel private domain. While enhancing brand stickiness, more efficient and low-cost capture, Convert users. For apparel and sports brands, how to absorb and retain Fax List users from different channels in the private domain, and continue to expand and strengthen their own traffic pools? How to efficiently activate and convert users, and create a private domain growth model that suits you? Next, we take Uniqlo as an example to explain how the footwear and apparel industry should be a private domain. Through the mini-program handheld Uniqlo format to integrate various online and offline shopping scenarios. Uniqlo has built an extremely agile consumer-centric approach to give consumers a smoother shopping experience. In 2020 , the GMV of Uniqlo's mini-program has grown significantly, the official account has accumulated tens of millions of subscribers, and the number of fans has maintained rapid growth every month. Single brand, full direct sales, brand merchants with many stores. UNIQLO opened its first store in Japan in 1984. It is the core brand of Fast Retailing Group. In 2002 , UNIQLO entered China and has now opened more than 800 stores across the country.
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Maichel David
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