And those who can live to the present are all "cowards" who are afraid of this and that. Therefore, fear marketing, which is commonly used in the advertising industry today, takes advantage of this weakness (and strength) of human beings. If your copy effectively activates the consumer's fear, then he must want to find a way to eliminate this uncomfortable feeling, then the provider of the method "you" can win their favor. But it needs to be reminded that although fear marketing is powerful, it also has its own limitations. When using it, you need to pay attention to two points to avoid accidentally hurting yourself: product type - is your product really suitable special email list for fear marketing? Level of fear activation - can your product really perfectly eliminate the fear you evoke? Everyone watches a lot of advertisements every day, and baidu, tencent, ali and toutiao all make hundreds of millions of dollars a day from advertising. What's behind the ad? What are the modes of internet advertising? How did it develop? And listen to me slowly~ 1. Basic knowledge changes in the proportion of internet advertising in the advertising market from 2012 to 2017 (unit: %) as the primary monetization method for internet companies, advertising has gradually formed a huge industry, and the entire internet advertising is still growing. Companies with different roles in the industry assume different responsibilities, and different roles occupy different positions in the industry chain, and the entire industry chain will also change over time.