Instagram Will Begin Hiding Total Like Counts for US Users from Next Week Instagram is slated to start hiding the number of likes that posts have acquired in a forthcoming test. In areas where it’s already been tested, total Instagram like counts have dropped, study data has shown. Social Media Today Female marketer leadership at ‘all time high,’ says ANA study The number of women holding leadership marketing jobs may be at an all-time high, according to recently-released study data from the Association of National Advertisers. Women accounted for 52 percent of senior-level marketers and 47 percent of CMOs among ANA member firms, the study showed. Campaign US Brands are linking influencers and Instagram Checkout to drive sales Instagram Checkout has proven popular among some brands using influencers to drive more seamless ecommerce experiences, and the availability of Amazon Pay is also playing an increased role in recent stronger Instagram Checkout results. Glossy Facebook Expands Access to Brand Collabs Manager, Adds New Insights to Creator Studio Facebook recently broadened mainstream access to its Brand Collabs Manager influencer discovery and connection database, and has rolled out new tools that will show if a brand’s page meets qualification minimums to use the expanded set of features. Social Media Today Nielsen Will Split Into Two Companies Following Strategic Review In 2020 leading data and measurement firm Nielsen will split into two new companies, the 96-year-old business recently announced. One 工作职能邮件数据库 company will house analytics and market research while another will focus primarily on media measurement, the firm announced. Adweek Mixed-Reality App Installs Forecast To Hit 10 Billion By 2024 The mixed-reality market that includes immersive augmented reality has shown swift growth, with consumer app installations expected to jump from 3 billion in 2019 to 10 billion by 2024, and associated ad spending forecast to climb from $2 billion in 2019 to $11 billion in five years, according to newly-released data from Juniper Research. MediaPost 2019 November 15 Statistic Image Amazon Drives 115% Rise in Ecommerce Ad Spend During Q3 Amazon’s eCommerce success helped power a strong 115 percent increase in third-quarter ad spending compared to last year, up 51 percent over last quarter, with search click volume also up some 14 percent, newly-released report data showed. MultichannelMerchant Local mobile, social ad sales to near $45B by 2024, forecast says Social media and local mobile account for rapid digital advertising revenue growth that has outpaced that of traditional channels, with digital ad revenue set to increase by 13 percent next year to $66.9 billion — some of the results of interest to digital marketers in newly-released forecast data. Marketing Dive Google plans to give slow websites a new badge of shame in Chrome Google is testing plans that will brand certain websites viewed in its Chrome browser with a visual indication denoting slow-loading content, a part of other forthcoming features the search giant recently announced at its Chrome developer event. The Verge Brands Recognize That Respect for Data is Critical in Securing Customer Trust Respecting customer data topped the list of brand priorities to build trust, new report data showed. Personalized communication, transparent and secure data practices, and following through on promises were the other top trust-building brand priorities in the report, which tapped a variety of senior decision-makers. MarketingCharts