Forum Posts

hremon716
Feb 27, 2022
In Welcome to the Forum
Consider shorter workflows versus longer journeys Depending on your ESP, it may be possible to create a stewardship journey that encompasses multiple audiences. However, it's best to stick to creating a single journey for each audience for several reasons: Easier to edit It is recommended that you pause all marketing automation if you need to make changes to the workflow. With a long and complicated stewardship journey, you are more likely to affect a larger segment of people. By opting for singular and targeted trips, you will also only affect smaller pockets of people at a time. Easier to uncheck If things go wrong during the trip, it's much easier to go back in a shorter workflow to fix the problem. And the easier it is to do, the faster you can fix the problem and get the trip started again. Better testing opportunities When your stewardship journey is geared toward a single goal, you'll be in a better position to A/B test qualified and more targeted emails. Fewer variables means more reliable results, which is great for improving your email journeys. Don't Set and Don't Forget “Set it and forget it” shouldn't be the case when it comes to automated Image Masking Service emails. This is even more important when it comes to featuring beneficiaries or supporters in content. If they revoke their permissions to be featured in marketing, it's essential to keep track of which emails need to be edited immediately and have fallback content. Your supporters deserve the best subscription experience No two stewardship journeys are the same, but with the above considerations, you will be able to plan journeys that will not only fulfill your nonprofit's goals, but also provide your supporters with the best possible subscriber experience. Happy supporters are helpful supporters, and that's gold in the nonprofit world. Sunflower logo Create on-brand, error-free emails with Litmus Make sure your nonprofit emails are crisp and stand out in the best way possible. Quickly create and test emails with Litmus. Start your free trial → is a self-proclaimed geek who has worked in various industries including e-commerce, travel, non-profits, and Saar. She also designs advertising emails in her spare time, plays the ukulele and loves PG games. She is currently Head of Email Marketing at Filtered.New York Nonprofit Congratulatory Email View Full Size Email Screenshot They even explain how donations will be used to connect their audience to the larger community they support. Investigations After some time after an event, or perhaps at regular intervals, you can include a short survey for supporters to complete. You can anonymity results and let supporters know, so they can feel confident to give their honest opinion, and you'll have better data to further improve your charity's products and services. In addition, do not forget to indicate the duration of the survey. Women of Email does a wonderful job and keeps it short and sweet:
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hremon716
Feb 27, 2022
In Welcome to the Forum
Once you understand the above, it's time to add some more checkpoints in the stewardship journey to provide a smooth and relevant experience for supporters. Reminders If the stewardship route is intended to encourage supporters towards a specific event, it will be useful to have reminders with times and dates. If you have basic information about the area or state where your supporters are located, you can include helpful guides on how to get to the event venue and contact information for staff members who are available to help you. This example from the Lung Cancer Research Foundation contains all the important information reminding supporters when and where they can attend their event. Plus, they've included information on how people can get involved if they can't make it that day, ensuring all supporters are included on this special occasion. Nonprofit Lung Cancer Research Foundation Reminder Email View Full Size Email Screenshot Bonus: Notice the donate button in the footer. Be sure to include donate buttons in your header or footer for a frictionless experience! Congratulations For fundraising stewardship trips, it's a great idea to congratulate supporters when they reach certain E-Commerce Photo Editing Service milestones and encourage them to keep going. Video content can be incredibly powerful and can say so much more than a load of copy. This fake video technique is a great way to show off your video via email. The New York nonprofit sent an email with the subject line, “We're almost halfway there! to share their progress towards their goal and motivate supporters to continue donating. New York Nonprofit Congratulatory Email View Full Size Email Screenshot They even explain how donations will be used to connect their audience to the larger community they support. Investigations After some time after an event, or perhaps at regular intervals, you can include a short survey for supporters to complete. You can anonymize results and let supporters know, so they can feel confident to give their honest opinion, and you'll have better data to further improve your charity's products and services. In addition, do not forget to indicate the duration of the survey. Women of Email does a wonderful job and keeps it short and sweet:
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hremon716
Feb 27, 2022
In Welcome to the Forum
In either case, the linked information could be valuable to subscribers, whether they want to add a phone number to their contact list or look up an address online. Although boring from a brand perspective, blue links are actually great for usability and accessibility, providing essential functionality. This raises the debate: should we override this behavior in the first place? On one hand, we want our email designs to stay consistent and on-brand. Email clients that override our own style can cause surprises, stakeholder anger, and accessibility issues. On the other hand, people can rely on this feature and expect to be able to act on the information in an email. So what should email designers do? In our opinion, overriding the styles ( but not the functionality) of these links is the best approach. The ideal solution for blue links should retain the ability to act on those auto-generated links, but allow us to style those links, not the operating system or email client. Some would argue that replacing the underlined blue style E-Commerce Photo Editing Service is going too far. However, the default behavior has serious accessibility issues that we can combat. For example, look at this email footer with blue links added to the address: blue link in email footer It's a common design: white text on a black background, with small text to keep the focus on the content above. When information is linked and blue styling is applied, the contrast is extremely low. Anyone with a visual impairment - or those with excellent eyesight using a dim screen or mobile device in a sunny environment - will have an extremely difficult time consuming this information. A useful feature turns into a frustrating experience. Not all email clients treat automatic links the same way either. While blue links are the most common culprit, some clients keep the font color but add a subtle underline. Some customers associate phone numbers but not addresses. With all this inconsistency, it can be frustrating to deal with. So how can email designers deal with blue links? Best way to override auto link style While we've looked at different solutions in the past, like targeting commonly related text with scopes and classes, or inserting non-visible characters into that text to break the behavior, the best solution we've found is to rely on the built-in CSS.
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